WELCOME TO "ENTREPRENEURSHIP 110"
INSTRUCTOR: Mrs. J. Reinhart, Sept 2002
COURSE GOALS:
- To identify entrepreneurship as a career and lifestyle option
- To build on business skills such as marketing and accounting
- To increase self awareness, especially work ethic
- To become acquainted with business leaders
- To develop a mindset for business and develop confidence
- To gain a "life role" credit after successful completion of the course
MARKS:
- Regular testing
- Project work
- Major year-end assignment-the completion of a business plan
- Presentations
- Final Examination
- Text: The Spirit of Adventure and The Entrepreneurial Spirit
- Reproduced handouts
- Published materials available in the community (school magazines, valley viewer, this week paper, free publications, etc)
- Video clips (10 minutes each shown regularly)
- Community special speakers
- Lecture and notes
- Class participation in various activities followed by reflection including student lead instruction where appropriate.
EXPECTATIONS
(Above and beyond attendance, alertness, and readiness for class)
- Reading. There will be a quantity of current literature to read and respond to.
- Typing. If students are capable, they are expected to hand in assignments typed or in pen as if typed (ie: best quality and set-up)
- Research. The internet is invaluable to the course. The best references for the students are current ones that reflect their own interests and aptitudes. Students will be supplied with a list of relevant internet sites.
- The maintenance of an up-to-date binder for the course
COURSE OUTLINE
- Entrepreneurship defined as well as related terms:
- Venture, venture capitalist, and adventure
- Goal setting/planning
- Risk taking/resource management
- The role demands of business
- Reasons for failure (internal and external limits)
- Variety in Entrepreneurship:
- The concept of "change agent" and "intrapreneurship"
- A manager verses an entrepreneur
- Adv. and disadvantages of working for self versus others
- Social ventures
- The profit motive versus living a dream (and where they meet)
- Characteristics successful entrepreneurs share:
- Growth of women entrepreneurs
- Factors most and least important to entrepreneurs
- Surveys: Are you an entrepreneur?
- Entrepreneurial skills:
- Seven steps to a successful venture
- Trying a venture-- the loonie business" - a one day venture
- Finding a mentor
- Innovation:
- The challenge of innovation and how to encourage it
- Student Project
- Identifying and assessing opportunity:
- Profiling Entrepreneurs: Ron Foxcroft and Mary Kay
- Market research
- Student Project
- You - the idea machine:
- Examining the creative process (colored hats)
- Idea generation (out of the box)
- Left and Right brain thinkers
- Student Project
- Planning your venture:
- Goal setting - vision
- Financial planning - costs, break-even, statements
- Market Strategy - target market, surveys, advertising
- Business plan generation: The major course project
- Planning a presentation:
- 3 minute (purpose: presentation feedback by teacher)
- 10 minute (purpose: presenting the business plan for a guest panel)